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20th Anniversary | MaxMedia | Digital Retail Experiences Atlanta

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The road to 20 years for MaxMedia has been filled with excitement and success, and fueled through a relentless creative vision that has ultimately shaped the company’s focus today. As the company enters its third decade, MaxMedia has become a leading voice of retail transformation through its innovative digital experiences.

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In honor of the 20th anniversary, MaxMedia will host the Labathon Challenge - a hackathon-style event in its Retail Lab.

MaxMedia will select 20 students to participate on one of four teams - working together for 20 hours straight to develop innovative digital experiences for the Future of Retail. A winning team will be chosen at the closing reception and awarded $5,000 in scholarships towards continuing their education - our commitment to the future of the retail industry's next innovators.

Guest speakers and activities will be scheduled throughout the night to re-energize students as they work around the clock to collaboratively develop their digital solutions using the latest technology available in our Retail Lab.

Whether you consider yourself a Jack-or-Jill-of-all-trades or have a more particular set of skills, we're looking for those that want to animate, design, UX-architect, develop, copywrite, or manage the process along the way.

Students can apply here to fill one of 20 spots available at the Labathon Challenge.

1996

MaxMedia

is founded by

Keehln Wheeler

1996

World's first

DVD Player released

- the Toshiba SD-3000

1997

Early Clients

include BellSouth, Georgia Pacific
The Carter Center, and Hayes Computer

1997

AOL Instant
Messenger

released by American Online

1998

Roster Expands

with MaxMedia adding HealthSouth, Duke Power,
and Prudential Securities to its client list.

1998

Google

is born

1999

Don Berg

longest standing employee
and EVP at MaxMedia

joins the team

1999

Napster

overtakes college dorm
rooms everywhere

2000

MaxMedia creates Bellsouth

"I wanna fly" video

The Sims, best-selling videogame in history, released

2001

MaxMedia Technologies becomes

MaxMedia Design

to reinforce our commitment to producing
creative digital experiences

2001

Wikipedia

launches

2002

MaxMedia welcomes Cingular Wireless, NCR, and Cox
Enterprises to our rapidly expanding list of

Fortune 500 Clients

2002

American Idol

debuts and puts star-making power
in the hands of the television audience

2003

MaxMedia creates multi-screen digital
content for Manheim's state-of-the-art

DRIVE Center

Blackberry releases first “smartphone” - featuring email call, text, internet fax, and web browser capabilities

2004

MaxMedia launches DC Comics

"King James"

as dynamic web experience for

POWERade

Mark Zuckerberg launches Facebook from his college dorm room at
Harvard University

2004

MaxMedia launches DC COMICS “KING JAMES” as dynamic web experience for POWERade

MaxMedia created a unique and dynamic web experience to support POWERade’s loyalty and retention rewards program. DC Comics transformed NBA star LeBron James into a superhero and visitors to the site could follow the online comic book adventures of KING JAMES through weekly webisodes. MaxMedia’s integrated solution included interactive games, ongoing content updates, rich media campaigns, and instant-win promotions.

2005

MaxMedia's "King James" is awarded

Macromedia Site
of the Day

which recognizes websites on their use of strong visual
designs, technical execution superior functionalities,
and innovative uses of Macromedia products

2005

YouTube launches

and bought by Google less
than a year later for $1.65 billion

2006

MaxMedia launches

Mohawk Smart Strand

product online with 30-second spot
featuring Chip Wade

Country music singer, Taylor Swift, releases debut album

2007

MaxMedia moves into 20,000 sqft studio in
West Midtown and launches project for new

World of Coca-Cola

Apple introduces a touch screen cellphone called the iPhone

2008

MaxMedia produces atmospheric
digital signage for the new

W Atlanta Midtown

HTC Dream released as the first smartphone running Android

2009

MaxMedia produces live game show for

Autotrader.com

Auto Show Nationwide Tour

Federal Communications Commission (FCC) mandates that all U.S. based TV signals be transmitted digitally

2010

Shell and Skycaddie

join the client roster

Instagram launches and changes how people see the world

2011

MaxMedia develops Twitter-powered
draft companion

"NFL Path to Primetime"

MaxMedia produced a second-screen experience
that allowed fans to predict the upcoming draft
order and career sentiment. Thousands of fans took
part by Tweeting their predictions. And the
application changed in real-time over the
course of seven days to accommodate the
pre, during, and post draft states.

Siri introduced to the world
on the iPhone 4S

2011

The success of “Path to Primetime” with the NFL led to MaxMedia developing more live-event social activity visualizers for the NBA and NASCAR.

MaxMedia created “Playoff Pulse” for the NBA All-Stars, utilizing the power of Facebook to elevate the latest and highest trending topics so fans everywhere could see what was being talked about in the NBA universe.

Turner Sports looked to MaxMedia to leverage the same strategy and approach for the NASCAR Shift experience.

2012

MaxMedia launches

The Home Depot Style Guide

iPad App and Website Experience

The go-to app for the latest home improvement
projects, design ideas, and décor trends was
the #1 Catalog in the iTunes App Store.

Worldwide phenomenon surrounding Hunger Games franchise takes off

2012

The Home Depot Style Guide was created as a new, innovative, digital-focused experience to inspire the home enthusiast and position the home improvement retailer as a major décor leader.

The app and companion website contained interactive stories allowing users to watch rooms transform, choose between different looks, reveal hidden tips, and explore DIY projects. The app was also commerce-enabled with products available for direct online purchase.

2013

PRNOC wins AT&T the

CIO 100 Award

MaxMedia designed and developed a social
and digital media listening solution that
provides a comprehensive view of the real-time
conversation around the AT&T brand
and its competitors.

Short-form video platform, Vine, released

2013

PRNOC (Public Relations & New Operations Center) consumed, filtered, aggregated, and visualized data from 150 million data sources in real time, providing AT&T executives, product managers, local and regional market managers, brand managers, PR and Customer Care teams with a window to the volume of conversation, how topics trended over time, and the sentiment around the AT&T brand.

This solution, launched in the previous year, won CIO Thaddeus Arroyo the coveted CIO 100 Award for the strategic partnership between IT and business.

2014

MaxMedia creates vivid digital
takeover experiences inside

AT&T Michigan Ave. Flagship Store

Amazon Echo "smart speaker" launched by Amazon

2015

MaxMedia breaks ground on 5,000 sqft

Retail Lab

and launches original content for

AT&T Retail Network

Apple smartwatch released and quickly becomes best-selling wearable device

2016

MaxMedia takes part in four of our
most exciting projects yet:

CNN's "Future of Retail"

The Home Depot

Concept Store

AT&T San Francisco

Flagship Store

AT&T "Live Connected"

Live Action Shoot

Pokemon GO released, causing
mayhem everywhere

1996

MaxMedia

is founded by

Keehln Wheeler

1996

MaxMedia

is founded by

Keehln Wheeler

1996

World's first

DVD Player released

- the Toshiba SD-3000

1996

World's first

DVD Player released

- the Toshiba SD-3000

1997

Early Clients

include BellSouth, Georgia Pacific
The Carter Center, and Hayes Computer

1997

Early Clients

include BellSouth, Georgia Pacific
The Carter Center, and Hayes Computer

1997

AOL Instant
Messenger

released by American Online

1997

AOL Instant
Messenger

released by American Online

1998

Roster Expands

with MaxMedia adding HealthSouth, Duke Power,
and Prudential Securities to its client list.

1998

Roster Expands

with MaxMedia adding HealthSouth, Duke Power,
and Prudential Securities to its client list.

1998

Google

is born

1998

Google

is born

1999

Don Berg

longest standing employee
and EVP at MaxMedia

joins the team

1999

Don Berg

longest standing employee
and EVP at MaxMedia

joins the team

1999

Napster

overtakes college dorm
rooms everywhere

1999

Napster

overtakes college dorm
rooms everywhere

2000

MaxMedia creates Bellsouth

"I wanna fly" video

The Sims, best-selling videogame in history, released

2001

MaxMedia Technologies becomes

MaxMedia Design

to reinforce our commitment to producing
creative digital experiences

2001

MaxMedia Technologies becomes

MaxMedia Design

to reinforce our commitment to producing
creative digital experiences

2001

Wikipedia

launches

2001

Wikipedia

launches

2002

MaxMedia welcomes Cingular Wireless, NCR, and Cox
Enterprises to our rapidly expanding list of

Fortune 500 Clients

2002

MaxMedia welcomes Cingular Wireless, NCR, and Cox
Enterprises to our rapidly expanding list of

Fortune 500 Clients

2002

American Idol

debuts and puts star-making power
in the hands of the television audience

2002

American Idol

debuts and puts star-making power
in the hands of the television audience

2003

MaxMedia creates multi-screen digital
content for Manheim's state-of-the-art

DRIVE Center

Blackberry releases first “smartphone” - featuring email call, text, internet fax, and web browser capabilities

2004

MaxMedia launches DC Comics

"King James"

as dynamic web experience for

POWERade

Mark Zuckerberg launches Facebook from his college dorm room at
Harvard University

2004

MaxMedia launches DC COMICS “KING JAMES” as dynamic web experience for POWERade

MaxMedia created a unique and dynamic web experience to support POWERade’s loyalty and retention rewards program. DC Comics transformed NBA star LeBron James into a superhero and visitors to the site could follow the online comic book adventures of KING JAMES through weekly webisodes. MaxMedia’s integrated solution included interactive games, ongoing content updates, rich media campaigns, and instant-win promotions.

2004

MaxMedia launches DC COMICS “KING JAMES” as dynamic web experience for POWERade

MaxMedia created a unique and dynamic web experience to support POWERade’s loyalty and retention rewards program. DC Comics transformed NBA star LeBron James into a superhero and visitors to the site could follow the online comic book adventures of KING JAMES through weekly webisodes. MaxMedia’s integrated solution included interactive games, ongoing content updates, rich media campaigns, and instant-win promotions.

2005

MaxMedia's "King James" is awarded

Macromedia Site
of the Day

which recognizes websites on their use of strong visual
designs, technical execution superior functionalities,
and innovative uses of Macromedia products

2005

MaxMedia's "King James" is awarded

Macromedia Site
of the Day

which recognizes websites on their use of strong visual
designs, technical execution superior functionalities,
and innovative uses of Macromedia products

2005

YouTube launches

and bought by Google less
than a year later for $1.65 billion

2005

YouTube launches

and bought by Google less
than a year later for $1.65 billion

2006

MaxMedia launches

Mohawk Smart Strand

product online with 30-second spot
featuring Chip Wade

Country music singer, Taylor Swift, releases debut album

2007

MaxMedia moves into 20,000 sqft studio in
West Midtown and launches project for new

World of Coca-Cola

Apple introduces a touch screen cellphone called the iPhone

2008

MaxMedia produces atmospheric
digital signage for the new

W Atlanta Midtown

HTC Dream released as the first smartphone running Android

2009

MaxMedia produces live game show for

Autotrader.com

Auto Show Nationwide Tour

Federal Communications Commission (FCC) mandates that all U.S. based TV signals be transmitted digitally

2010

Shell and Skycaddie

join the client roster

Instagram launches and changes how people see the world

2011

MaxMedia develops Twitter-powered
draft companion

"NFL Path to Primetime"

MaxMedia produced a second-screen experience
that allowed fans to predict the upcoming draft
order and career sentiment. Thousands of fans took
part by Tweeting their predictions. And the
application changed in real-time over the
course of seven days to accommodate the
pre, during, and post draft states.

Siri introduced to the world
on the iPhone 4S

2011

The success of “Path to Primetime” with the NFL led to MaxMedia developing more live-event social activity visualizers for the NBA and NASCAR.

MaxMedia created “Playoff Pulse” for the NBA All-Stars, utilizing the power of Facebook to elevate the latest and highest trending topics so fans everywhere could see what was being talked about in the NBA universe.

Turner Sports looked to MaxMedia to leverage the same strategy and approach for the NASCAR Shift experience.

2011

The success of “Path to Primetime” with the NFL led to MaxMedia developing more live-event social activity visualizers for the NBA and NASCAR.

MaxMedia created “Playoff Pulse” for the NBA All-Stars, utilizing the power of Facebook to elevate the latest and highest trending topics so fans everywhere could see what was being talked about in the NBA universe.

Turner Sports looked to MaxMedia to leverage the same strategy and approach for the NASCAR Shift experience.

2012

MaxMedia launches

The Home Depot Style Guide

iPad App and Website Experience

The go-to app for the latest home improvement
projects, design ideas, and décor trends was
the #1 Catalog in the iTunes App Store.

Worldwide phenomenon surrounding Hunger Games franchise takes off

2012

The Home Depot Style Guide was created as a new, innovative, digital-focused experience to inspire the home enthusiast and position the home improvement retailer as a major décor leader.

The app and companion website contained interactive stories allowing users to watch rooms transform, choose between different looks, reveal hidden tips, and explore DIY projects. The app was also commerce-enabled with products available for direct online purchase.

2012

The Home Depot Style Guide was created as a new, innovative, digital-focused experience to inspire the home enthusiast and position the home improvement retailer as a major décor leader.

The app and companion website contained interactive stories allowing users to watch rooms transform, choose between different looks, reveal hidden tips, and explore DIY projects. The app was also commerce-enabled with products available for direct online purchase.

2013

PRNOC wins AT&T the

CIO 100 Award

MaxMedia designed and developed a social
and digital media listening solution that
provides a comprehensive view of the real-time
conversation around the AT&T brand
and its competitors.

Short-form video platform, Vine, released

2013

PRNOC (Public Relations & New Operations Center) consumed, filtered, aggregated, and visualized data from 150 million data sources in real time, providing AT&T executives, product managers, local and regional market managers, brand managers, PR and Customer Care teams with a window to the volume of conversation, how topics trended over time, and the sentiment around the AT&T brand.

This solution, launched in the previous year, won CIO Thaddeus Arroyo the coveted CIO 100 Award for the strategic partnership between IT and business.

2013

PRNOC (Public Relations & New Operations Center) consumed, filtered, aggregated, and visualized data from 150 million data sources in real time, providing AT&T executives, product managers, local and regional market managers, brand managers, PR and Customer Care teams with a window to the volume of conversation, how topics trended over time, and the sentiment around the AT&T brand.

This solution, launched in the previous year, won CIO Thaddeus Arroyo the coveted CIO 100 Award for the strategic partnership between IT and business.

2014

MaxMedia creates vivid digital
takeover experiences inside

AT&T Michigan Ave. Flagship Store

Amazon Echo "smart speaker" launched by Amazon

2015

MaxMedia breaks ground on 5,000 sqft

Retail Lab

and launches original content for

AT&T Retail Network

Apple smartwatch released and quickly becomes best-selling wearable device

2016

MaxMedia takes part in four of our
most exciting projects yet:

CNN's "Future of Retail"

The Home Depot

Concept Store

AT&T San Francisco

Flagship Store

AT&T "Live Connected"

Live Action Shoot

Pokemon GO released, causing
mayhem everywhere