We move people with unforgettable  experiences. 

MaxMedia is an independently-owned,
experience design agency.

Our work combines creativity and technology to move people
at a deeper level—bonding them to places, ideas, and brands. We deliver
provocative content and interactive experiences on screens of all sizes,
in every type of environment.

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Translating data into stories.
And results.

MaxMedia business intelligence solutions.

MaxMedia.com Site Image

Translating data into stories.
And results.

MaxMedia business intelligence solutions.

The cannabis industry is growing exponentially, 
but it's not all about getting high.

For Surterra, the key to capturing the burgeoning medical marijuana 
market is to rapidly shift consumer perceptions and provide a clear
path to wellness. It's about helping to naturally regulate and improve
everything from mood, to the ability to focus, to stress, and pain levels.

Overview

We are partnering with Surterra, a $100 million medical marijuana startup, to redefine its brand experience, de-stigmatize and demystify the category, and build an e-commerce infrastructure that facilitates ease-of-use in a customer-unfriendly environment.

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Overview

We are partnering with Surterra, a $100 million medical marijuana startup, to redefine its brand experience, de-stigmatize and demystify the category, and build an e-commerce infrastructure that facilitates ease-of-use in a customer-unfriendly environment.

Our Scope of Work

  • Brand

    Customer Personas

    Brand Positioning

    Value Proposition

    Brand Story

    Brand System

    Activation Plan

  • Content

    Web/App Copy

    Testimonials

    Explainer Videos

    Process Instructions

  • E-Commerce

    UX / UI Design

    Front-End Development

    Back-End Development

    Hybrid App & Website

  • Retail Experience

    Journey Mapping

    Experience Design

    Interactive Design & Development

    Store Design

    Testing & Measurement

Why Cannabis?

Before potential Surterra customers will even consider cannabis, their perceptions must be shifted. With a warm, straight-forward approach, we reframed the topic.

Why Cannabis?

Before potential Surterra customers will even consider cannabis, their perceptions must be shifted. With a warm, straight-forward approach, we reframed the topic.

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Our Role

Define: Who are Surterra customers and what will resonate with them

Position: How Surterra is unique among its competitors

Design: A consistent, efficient, scalable system of brand elements

Plan: An orchestrated go-to-market approach

Our Role

Define: Who are Surterra customers and what will resonate with them

Position: How Surterra is unique among its competitors

Design: A consistent, efficient, scalable system of brand elements

Plan: An orchestrated go-to-market approach

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Discovering Your Path to Well-Being

Through research, data, and user interviews, we confirmed that cannabis provides astounding benefits when customers find the right product. However, this process can often be frustrating, so we delineated paths that guide customers to relevant product collections, testimonials, and reviews.

Discovering Your Path to Well-Being

Through research, data, and user interviews, we confirmed that cannabis provides astounding benefits when customers find the right product. However, this process can often be frustrating, so we delineated paths that guide customers to relevant product collections, testimonials, and reviews.

We built an e-commerce experience that can scale at the rate of Surterra's rapid growth. 

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Surterra Digital Platform

The Surterra digital platform serves as a hub in the omnichannel experience by facilitating product exploration, ordering, refill management, delivery queuing, sales tracking, and intelligent CRM communications.

Surterra Digital Platform

The Surterra digital platform serves as a hub in the omnichannel experience by facilitating product exploration, ordering, refill management, delivery queuing, sales tracking, and intelligent CRM communications.

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The key to conversion is customer education. 

Creating Compelling Content

In most states, cannabis is heavily regulated, which makes it difficult for customers to understand the purchase process and what products will work for them. We focused on four major entry points for the customer:

Educate: Why cannabis is a safe, natural alternative to pharmaceuticals

Inform: Streamline the multistep medical marijuana patient ID process

Inspire: Moving stories of real people experiencing the benefits of cannabis

Guide: Helping to provide the right choice for each customer

Creating Compelling Content

In most states, cannabis is heavily regulated, which makes it difficult for customers to understand the purchase process and what products will work for them. We focused on four major entry points for the customer:

Educate: Why cannabis is a safe, natural alternative to pharmaceuticals

Inform: Streamline the multistep medical marijuana patient ID process

Inspire: Moving stories of real people experiencing the benefits of cannabis

Guide: Helping to provide the right choice for each customer

The Surterra Wellness Story

Surterra empowers the customer to unlock all the benefits of cannabis with the safest, highest quality products, all grown in their state-of-the-art facilities—the largest greenhouse of the East Coast.

The Surterra Wellness Story

Surterra empowers the customer to unlock all the benefits of cannabis with the safest, highest quality products, all grown in their state-of-the-art facilities—the largest greenhouse of the East Coast.

The Surterra Customer Story

Surterra understands that each of us has a different path to achieving well-being, and cannabis can support health in lots of different ways—from mood to relaxation to pain relief.

The Surterra Customer Story

Surterra understands that each of us has a different path to achieving well-being, and cannabis can support health in lots of different ways—from mood to relaxation to pain relief.

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The Future Store

Surterra's stores are evolving to interactive, pop-up, and new brick-and-mortar versions, all supported by an omni-channel experience. We are honored to lead the effort.

The Future Store

Surterra's stores are evolving to interactive, pop-up, and new brick-and-mortar versions, all supported by an omni-channel experience. We are honored to lead the effort.

Stay tuned for more exciting news about  how we are helping Surterra move into new markets. 

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From Humdrum
to Hollywood

Evolving the AT&T Retail Store Experience

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From Humdrum
to Hollywood

Evolving the AT&T Retail Store Experience

Oh so Provocative

Three Ways to Move People to Action

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Oh so Provocative

Three Ways to Move People to Action

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Script to Screen

Producing Content that Moves

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Script to Screen

Producing Content that Moves

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  • Live Action and Animation Reel

    Last year, we delivered over 4,500 pieces of unique content incorporating live action, motion graphics, and 3D animation—all created in house. Check it out.

  • Comedy | Chainamation

    We animated our favorite comedies. Five seconds each.

  • AT&T | Anthemic Spot

    This national retail spot sets the tone for AT&T’s “Connected Life” initiative, depicting how its products and services connect to create a better life for customers. We shot this documentary style spot over 5 days in 3 cities.

  • NCR | Enterprise Web Site

    The corporation behind nearly 550 million transactions each day needed a consistent and engaging customer experience across their expansive lines of business. Our simplified, streamlined web site provided readily available content based on user needs across any device.

  • Tempur-Pedic | Product Showcase App

    It takes customers time to understand the differences between Tempur-Pedic mattresses, but it takes just a few minutes of lying on a mattress to decide if it’s right for you. This app allows customers to study the information before visiting the store, accelerating the path to purchase.

  • AT&T | Retail Holiday Campaign

    Part of our complete holiday change out, this spot brought to life the “Magical Gifts” theme that worked across every store application. We shot this over five days on a Brooklyn sound stage.

  • Global Paint for Charity

    This animation explains how unused and unwanted paint is recycled for use around the world to help prevent the spread of disease, and to provide hope and pride to people living in crowded, unsanitary conditions.

  • Cox | Trade Show App

    Designed to engage attendees and showcase the reach of COX Business, our app allowed resellers, partners, and small business owners to quickly access and understand the services that interested them most.

  • AT&T | Large Scale Displays

    Even after AT&T's Chicago flagship store closes, the digital displays keep the space alive and vibrant.

  • Earth Day | Social Content

    We love the Earth.

  • Visa | Broadcast Spot

    Visa promoted their pre-paid gift cards for the holidays with an integrated campaign called "A Million Options." Our animated videos pushed consumers to the unique landing page where cards could be ordered.

  • Smithsonian | AR and Tablet

    At the Smithsonian's Freer Sackler museum, the most interesting stories are hidden, concealed behind glass. We created a beacon-based, augmented reality experience designed to personally curate a visitor's journey through time and place.

  • AT&T | Store Entry

    To welcome shoppers into AT&T's Store of the Future, we avoided the hard sell and eased their transition with atmospheric and lifestyle imagery.

  • Chevron | Episodic Content

    Chevron mounted an ambitious campaign to turn kids on to the idea of pursuing an education in Science, Technology, Engineering & Math—or STEM. We created a series of episodes that focused on 12-14 year olds.

  • AT&T | Retail Episodic Content

    As part of our launch of the AT&T in-store network, we created an episodic series featuring Kayla, a Pinterest influencer who lives out a glamorous tech-lifestyle. Part of a cross-platform, ongoing advertising campaign. 

  • Andersen Doors and Windows | Sales Tool

    Andersen needed a way for customer reps at their trade show to help visitors explore the new line and understand their new ‘VeriLock’ remote app. We created this interactive product demo.

  • AT&T | Virtual Reality

    We designed and developed a product demo for Samsung Gear and DIRECTV where shoppers experience a towering VR theater displaying movie trailers in 360-degree environments that transform for each film.

  • The Home Depot | Pilot Store

    Additional in-store experiences included a social media wall focusing on The Home Depot’s philanthropic efforts, a large display targeting pro contractors, and a community board that is customizable by each store.

  • Weather.com | Product Feature

    Weather.com is one of the most visited website in the world. After a complete redesign focusing on personalization features, MaxMedia created this TV commercial to show off the new functionality.

  • AT&T | Moto X Campaign MAFS

    This in-store campaign promoted the MotoX phone which could be personalized with color and custom engraving.

  • Magnificent Mile | Mobile App

    Designed to enrich the shopping, dining and lodging experience for Chicago’s 22 million annual Magnificent Mile visitors, the app provides three lenses into wayfinding, contextually relevant offers, and the city’s history (by way of augmented reality).

  • Verifone | Product Demo

    Used in trade shows and sales visits, this video showcased multiple Verifone mobile point-of sale devices, including various merchant use cases.

  • AT&T | Window Display

    To promote The Chicago Institute of Art's selection as the most popular art museum in the world, we designed and developed the "My Chicago, My Masterpiece" installation. Paintings from the museum collection are synchronously displayed on 75 Samsung phones and tablets.

  • TRACED | Rapid Prototype

    Twenty-four hours at the Developer Summit Hackathon resulted in TRACED, a self-contained smartwatch app, which allows users to create and share location-based journeys and destinations using custom map data enriched by audio, video, and photography.

  • The Home Depot | Tablet App

    This interactive magazine drives in-store sales with out-of-store inspiration using beautiful photography, expert opinions, and a user-friendly interface.

  • AT&T | Digital Takeover

    Unique screen configurations give fans a fresh look at how they can view entertainment content.

  • Cupcake Vineyards | Tasting App

    As part of the Cupcake “Live Deliciously” national tour, we created a digital engagement that enriched the wine tasting experience, bringing the vineyard to the customer.

  • AT&T | Interactive Shopping

    At AT&T's newly designed Entertainment store, our interactive tablets provide hands-on understanding of products and services and facilitate self-shopping.

  • Vision Source | Digital Signage

    When the second largest optical retailer in the U.S. debuted their Store of the Future, they turned to us to provide digital strategy and content. One highlight is a triptych of beautiful lifestyle imagery and nature vistas coupled with health and wellness messaging meant to calm and inform customers while they wait.

Join our team.

We're looking for people who live to create unforgettable experiences.