My Love Letter to Retail,
I absolutely adore brick and mortar and understand there’s a lot of pressure right now: to update the in-store experience to keep up with the new generation of shoppers. There is so much to do, I know it can seem overwhelming and I feel your pain! Some of you have the ability to embrace this shift immediately and others are a little further away. Our team at MaxMedia completely understands this and is here to help. Together we can do this!
Our dream for retail is that you all embrace your Unique Experience Signature. There is ALWAYS a story to be told, ALWAYS a way to engage with your shopper’s emotions and ALWAYS a way to increase brand love and loyalty! Don’t lose faith my retail friends, we can do this!
You and I are both passionate about what we do and want to make an impact with today’s shopper. We are in this together and can make a difference and stir the emotions that keep shoppers craving more.
There are so many beautiful sides to you, my darling Retail, let me count the ways...
My sexy apparel, when you entice me with the newest top then show a little leg with your skirts and dresses.. You drive me crazy!
With 2017 comes new retail concepts. Personalization and custom experiences are on the rise. 2017 will be the year of the smart store and the apparel sector will have to work harder than ever to overcome disruptive ecommerce upstarts and subscription services. Some apparel brands seem to be ahead of this curve and are embracing their Unique Experience Signatures with immersive experiences, and emotional product stories. I am smitten with apparel brands that are craving innovation and experimentation!