It’s no secret that we, as a society, are very distracted. As we multitask between, texts, emails, streaming music, feeding our kids, navigating directions, often all while operating a vehicle, we force our brains to process more and more information. However, the human brain has changed little in the last 40,000 years. In short, we are ingesting more and more information without any upgrades to our internal processors. And a distracted society can pose problems for retailers.
Based on the current state of retail, it is critical for retailers to provide memorable shopping experiences for their customers and this is harder to do when they are distracted. That’s why designing a Decompression Zone inside a store is important. An effective Decompression Zone will subconsciously transport visitors from a distracted mindset to a calmer state, ready to embrace the actual shopping journey. After all, when a shopper is not consumed with outside distractions and is actively engaged with the moment, they will have a more memorable experience, develop a stronger affinity to the store brand and ultimately spend more thoroughly while visiting.