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Retail Lab | MaxMedia | Digital Retail Experiences Atlanta

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About the MaxMedia Retail Lab

 

[fontspecial]Part Showroom, Part Skunkworks[/fontspecial]

Our Retail Lab provides visitors a chance to experience new digital technologies applied within a retail context.

Its simulated store environs serve as the backdrop for our ongoing experiments helping retailers create emotionally-charged retail experiences at scale.

Can this help make shopping easier? Can it be more engaging? Can it solicit an emotional response? Is it rewarding? These are questions we raise as new tech is installed, programmed, tested, and reconfigured.

We build rapidly and revise constantly. We are agnostic and consider all shiny objects equally--our technology partners range from tiny startups to global corporations.

This hands-on space allows us to dream big, execute realistically, and explore the mercurial space at the forefront of retail.

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[fontspecial]Technology: Tinkering and Touting[/fontspecial]

[fontspecial]VIRTUAL REALITY[/fontspecial]

Using immersive media and technology, we create virtual environments to test content, explore in-store interactions, and reimagine the shopper’s journey. With experience virtualization, retailers can cut costs while gathering clear insights on how test shoppers feel in virtual environments.

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[fontspecial]VIRTUAL REALITY[/fontspecial]

Using immersive media and technology, we create virtual environments to test content, explore in-store interactions, and reimagine the shopper’s journey. With experience virtualization, retailers can cut costs while gathering clear insights on how test shoppers feel in virtual environments.

[fontspecial]AUGMENTED REALITY[/fontspecial]

Blurring the line between the computer-generated and the physical, augmented reality changes elements of physical space using a blend of sound, video, and graphics. AR gives retailers the opportunity to change static store interactions to a memorable brand experience.

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[fontspecial]AUGMENTED REALITY[/fontspecial]

Blurring the line between the computer-generated and the physical, augmented reality changes elements of physical space using a blend of sound, video, and graphics. AR gives retailers the opportunity to change static store interactions to a memorable brand experience.

[fontspecial]INTERACTIVE MAPPING[/fontspecial]

Through the use of projected video, projection mapping turns every surface into an opportunity to surprise and delight shoppers. We turn up the wow factor by enabling interactivity and transforming a visual experience into a tactical touchscreen engagement. 

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[fontspecial]INTERACTIVE MAPPING[/fontspecial]

Through the use of projected video, projection mapping turns every surface into an opportunity to surprise and delight shoppers. We turn up the wow factor by enabling interactivity and transforming a visual experience into a tactical touchscreen engagement. 

[fontspecial]HOLOGRAM TECHNOLOGY[/fontspecial]

By using light diffraction to create virtual 3D objects, we continue to push the boundaries of “expected” space. Retailers can use this technology to share prototypical, bleeding edge products and experiences without investing implementation resources. 

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[fontspecial]HOLOGRAM TECHNOLOGY[/fontspecial]

By using light diffraction to create virtual 3D objects, we continue to push the boundaries of “expected” space. Retailers can use this technology to share prototypical, bleeding edge products and experiences without investing implementation resources. 

[fontspecial]STORE ANALYTICS[/fontspecial]

The key to understanding store health is accurate and meaningful data that marries shopper behavior with emotional insights. We unpack this data using video, WiFi, and bluetooth analytics to track shopper count, dwell time, gaze rate, gender, age range, emotion analysis, footfall levels, movement patterns, and queue analytics.

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[fontspecial]STORE ANALYTICS[/fontspecial]

The key to understanding store health is accurate and meaningful data that marries shopper behavior with emotional insights. We unpack this data using video, WiFi, and bluetooth analytics to track shopper count, dwell time, gaze rate, gender, age range, emotion analysis, footfall levels, movement patterns, and queue analytics.

[fontspecial]PROXIMITY MARKETING[/fontspecial]

With the appropriate analytics skeleton in place, we can easily pinpoint the ideal space for maximum shopper engagement. Retailers can deliver the ideal marketing content based on shopper proximity using beacons, radio-frequency identification, and near field communication.

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[fontspecial]PROXIMITY MARKETING[/fontspecial]

With the appropriate analytics skeleton in place, we can easily pinpoint the ideal space for maximum shopper engagement. Retailers can deliver the ideal marketing content based on shopper proximity using beacons, radio-frequency identification, and near field communication.

[fontspecial]BIOMETRIC ANALYSIS[/fontspecial]

With biometrics and wearable technologies, retailers can delve deeper into what a shopper is truly experiencing in store to create positive, emotive shopping experiences. We capture galvanic skin response, heart rate variability, motion, skin temperature, nervous system reactions, facial micro-expressions, eye movement, and gestures.

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[fontspecial]BIOMETRIC ANALYSIS[/fontspecial]

With biometrics and wearable technologies, retailers can delve deeper into what a shopper is truly experiencing in store to create positive, emotive shopping experiences. We capture galvanic skin response, heart rate variability, motion, skin temperature, nervous system reactions, facial micro-expressions, eye movement, and gestures.

[fontspecial]LIVING DATA AGGREGATION[/fontspecial]

Retailers can use this visual representation of aggregated content in store to boost brand credibility, give concrete visualization to abstract ideas, and display user-generated content. Pull from social, marketing, or industry data to create enthralling in-store experiences.

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[fontspecial]LIVING DATA AGGREGATION[/fontspecial]

Retailers can use this visual representation of aggregated content in store to boost brand credibility, give concrete visualization to abstract ideas, and display user-generated content. Pull from social, marketing, or industry data to create enthralling in-store experiences.

[fontspecial]ADVANCED INTERACTIVITY[/fontspecial]

By leveraging technologies like computer vision and laser 3D mapping, we transform digital space into a playground. Facial scans become real-time, active avatars while laser-mapped physical items become interactive, virtual products. Retailers can now think outside the brick and mortar box.

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[fontspecial]ADVANCED INTERACTIVITY[/fontspecial]

By leveraging technologies like computer vision and laser 3D mapping, we transform digital space into a playground. Facial scans become real-time, active avatars while laser-mapped physical items become interactive, virtual products. Retailers can now think outside the brick and mortar box.

Come see the future of retail technology -
Take a tour of our Retail Lab!

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