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AT&T Retail Network Series | MaxMedia

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| Network Series

MaxMedia turns in-store programming into an engaging space where story, products, and social platforms converge. The result is an episodic series following the adventures of Kayla and the products that keep her life mobile and exciting.

The Technista Series

When AT&T launched their in-store network, they turned to MaxMedia to create its content. This material is most often viewed by customers browsing or awaiting assistance so it was paramount the creative be both informative and engaging.

MaxMedia conceived Technista, the network’s initial episodic series following Pinterest influencer, Kayla. The work is a combination of branded entertainment and contextual product placement.

Viewers are encouraged to follow Technista on Pinterest, at pinterest.com/attinc/technista, for a cross-platform, ongoing experience with Kayla.

Through the use of Scripting, Live Action Production, Editing, Compositing, and Motion Graphics, MaxMedia created the Technista episodes from the initial ideation through the full production cycle.

The Technista content successfully created longer, more positive store dwell times, garnered over 1,000 new Pinterest followers immediately following the first episode launch, as well as piqued product manufacturing interest in future episode involvement.

The Technista retail network series proved to be beneficial for stores and OEMs but most importantly for the customer experience.

 

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1000 New Pinterest Followers in First Week

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12 Shoot Locations

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27 Wardrobe Changes

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1 Adorable French Bulldog

[fontspecial]TECHNISTA EPISODE #1 - Working Out in Style[/fontspecial]

In the first installment of the Technista series, the main character, Kayla, shows us how combining fashion and technology can improve any aspect of life - including fitness! While staying on trend, Kayla is able to get a maximum workout by wearing technology used to track her fitness, health, and calories. The portable speakers and on-ear control earbuds allow Kayla to stay energized and upbeat throughout her workout as she listens to her favorite music. This episode included six different wardrobe changes and was shot in our in-house studio.

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[fontspecial]TECHNISTA EPISODE #1 - Working Out in Style[/fontspecial]

In the first installment of the Technista series, the main character, Kayla, shows us how combining fashion and technology can improve any aspect of life - including fitness! While staying on trend, Kayla is able to get a maximum workout by wearing technology used to track her fitness, health, and calories. The portable speakers and on-ear control earbuds allow Kayla to stay energized and upbeat throughout her workout as she listens to her favorite music. This episode included six different wardrobe changes and was shot in our in-house studio.

[fontspecial]TECHNISTA EPISODE #2 - Glamping with Friends[/fontspecial]

In this episode, Kayla and her friends head out for a fun weekend of glamorous camping - or "glamping." Even in a remote tree house, the girls are well prepared with technology to provide all of the comforts of home, including portable speakers that play their favorite tunes, waterproof smartphones that allow for the perfect selfies, and even a pocket projector to play scary movies in the dark. This episode was shot on location at a tree house in Atlanta, which can be reserved and enjoyed via Airbnb. It was also named one of Airbnb's most desired rental properties in the world! 

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[fontspecial]TECHNISTA EPISODE #2 - Glamping with Friends[/fontspecial]

In this episode, Kayla and her friends head out for a fun weekend of glamorous camping - or "glamping." Even in a remote tree house, the girls are well prepared with technology to provide all of the comforts of home, including portable speakers that play their favorite tunes, waterproof smartphones that allow for the perfect selfies, and even a pocket projector to play scary movies in the dark. This episode was shot on location at a tree house in Atlanta, which can be reserved and enjoyed via Airbnb. It was also named one of Airbnb's most desired rental properties in the world! 

[fontspecial]TECHNISTA EPISODE #3 - Road Trip[/fontspecial]

Our third episode of the Technista series features Kayla and her best friends hitting the road once again for an exciting trip to a hot air balloon festival. The products shown throughout this episode display a connected lifestyle for millennials on the go and show how AT&T can seamlessly support customers' integrated, mobile lifestyles. This episode was shot in a studio and throughout multiple locations across Georgia's country side. Portions of the footage seen in this episode were shot with a drone controlling a 4K camera. 

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[fontspecial]TECHNISTA EPISODE #3 - Road Trip[/fontspecial]

Our third episode of the Technista series features Kayla and her best friends hitting the road once again for an exciting trip to a hot air balloon festival. The products shown throughout this episode display a connected lifestyle for millennials on the go and show how AT&T can seamlessly support customers' integrated, mobile lifestyles. This episode was shot in a studio and throughout multiple locations across Georgia's country side. Portions of the footage seen in this episode were shot with a drone controlling a 4K camera. 

[fontspecial]TECHNISTA EPISODE #4 - Courtney's Holiday Surprise[/fontspecial]

The Holiday spirit is alive in this fourth episode of the Technista series where Kayla teams up with her besties to create a magical holiday surprise for their friend, Courtney. Devices such as a tablet, a wireless speaker, and hotspot connectivity are used throughout the episode, as these devices show the accessibility of wireless connection while simultaneously allowing for music, pictures, internet to be used. MaxMedia’s art department was able to enhance the creativity of the shoot by creating a ball gown tree dress seen throughout the episode. 

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[fontspecial]TECHNISTA EPISODE #4 - Courtney's Holiday Surprise[/fontspecial]

The Holiday spirit is alive in this fourth episode of the Technista series where Kayla teams up with her besties to create a magical holiday surprise for their friend, Courtney. Devices such as a tablet, a wireless speaker, and hotspot connectivity are used throughout the episode, as these devices show the accessibility of wireless connection while simultaneously allowing for music, pictures, internet to be used. MaxMedia’s art department was able to enhance the creativity of the shoot by creating a ball gown tree dress seen throughout the episode. 

[fontspecial]TECHNISTA EPISODE #5 - On the Red Carpet[/fontspecial]

Our latest episode opens with Kayla interviewing an international designer for her upcoming blog post on the hottest red carpet trends for awards season. The episode was shot at several locations throughout Atlanta. The red carpet dress worn by our Technista was a hand-sewn custom dress, adorned with lace, beading, and a train. Crystals were applied by hand to the dress and heels.

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[fontspecial]TECHNISTA EPISODE #5 - On the Red Carpet[/fontspecial]

Our latest episode opens with Kayla interviewing an international designer for her upcoming blog post on the hottest red carpet trends for awards season. The episode was shot at several locations throughout Atlanta. The red carpet dress worn by our Technista was a hand-sewn custom dress, adorned with lace, beading, and a train. Crystals were applied by hand to the dress and heels.

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MarCom 2015 - Gold Award | Web-Based Media

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W3 2015 - Gold Award | Branded Content