The Technista Series
When AT&T launched their in-store network, they turned to MaxMedia to create its content. This material is most often viewed by customers browsing or awaiting assistance so it was paramount the creative be both informative and engaging.
MaxMedia conceived Technista, the network’s initial episodic series following Pinterest influencer, Kayla. The work is a combination of branded entertainment and contextual product placement.
Viewers are encouraged to follow Technista on Pinterest, at pinterest.com/attinc/technista, for a cross-platform, ongoing experience with Kayla.
Through the use of Scripting, Live Action Production, Editing, Compositing, and Motion Graphics, MaxMedia created the Technista episodes from the initial ideation through the full production cycle.
The Technista content successfully created longer, more positive store dwell times, garnered over 1,000 new Pinterest followers immediately following the first episode launch, as well as piqued product manufacturing interest in future episode involvement.
The Technista retail network series proved to be beneficial for stores and OEMs but most importantly for the customer experience.