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55e49bed63bbbfcb57659ee4 | Episodic Content

In an effort to show how modern families are staying connected, AT&T and MaxMedia have collaborated on a second episodic installment for AT&T’s technology series, “The Garcia’s”. These episodes demonstrate how technology today is accessible to all generations in any setting, helping special moments become effortless by the touch of a button.

AT&T, a longstanding MaxMedia client, has been creatively utilizing digital signage in their stores for many years.  Throughout those years, they’ve become increasingly aware of the importance of truly engaging their customers with their in-store digital content, making sure that it’s always serving a valuable purpose at each point of experience.  

So what kind of digital signage content is valued by customers while they are waiting to be served? As we came to find out, it wasn’t price and item promotions.  What they wanted was uplifting, engaging stories that softly educate them on ‘connected life solutions’ while taking their mind off their wait. Enter the Garcias. 

The Garcias, AT&T and MaxMedia’s second episodic installment for AT&T’s technology series, is a fictional representation of today’s modern connected family.  Through heart-warming storytelling with subtle product placement, we peek inside their lives as they experience family moments that demonstrate how technology brings them together and makes their lives richer. 

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115 hours to construct the dollhouse from scratch

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Movie snow had to be brought in since the average temperature was 70*

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6 birthday cakes were used during the course of the video shoot

The way that families communicate, connect, and consume entertainment has evolved—and will continue to do so. The Garcias demonstrate how technology today is accessible to all generations in any setting, helping special moments become effortless by the touch of a button.  

Showing the products and services in action within stories and settings any family can relate to not only inspires the customer, but it also teaches them how easily it all works together within the AT&T ecosystem. Displayed on in-store digital monitors, AT&T customers are able to view the 2-3 minute episodes while waiting or shopping, making it easy to associate the products with their own personal life needs.

As a result, customers gain more product knowledge without a negative ‘hard sell’, while AT&T gains better understanding of the needs of their customers and their lifestyles.

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The way that families communicate, connect, and consume entertainment has evolved—and will continue to do so. The Garcias demonstrate how technology today is accessible to all generations in any setting, helping special moments become effortless by the touch of a button.  

Showing the products and services in action within stories and settings any family can relate to not only inspires the customer, but it also teaches them how easily it all works together within the AT&T ecosystem. Displayed on in-store digital monitors, AT&T customers are able to view the 2-3 minute episodes while waiting or shopping, making it easy to associate the products with their own personal life needs.

As a result, customers gain more product knowledge without a negative ‘hard sell’, while AT&T gains better understanding of the needs of their customers and their lifestyles.

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