AT&T, a longstanding MaxMedia client, has been creatively utilizing digital signage in their stores for many years. Throughout those years, they’ve become increasingly aware of the importance of truly engaging their customers with their in-store digital content, making sure that it’s always serving a valuable purpose at each point of experience.
So what kind of digital signage content is valued by customers while they are waiting to be served? As we came to find out, it wasn’t price and item promotions. What they wanted was uplifting, engaging stories that softly educate them on ‘connected life solutions’ while taking their mind off their wait. Enter the Garcias.
The Garcias, AT&T and MaxMedia’s second episodic installment for AT&T’s technology series, is a fictional representation of today’s modern connected family. Through heart-warming storytelling with subtle product placement, we peek inside their lives as they experience family moments that demonstrate how technology brings them together and makes their lives richer.